I build software, AI, and systems that do real work.

Technical founder and product engineer. I help founders and teams turn manual work and disconnected tools into systems people actually use — then I run a few of my own.

Portrait of John Soriano
9yrs
Designing and shipping software for startups and growing businesses.
Remote worldwide
Work remotely across the US, Europe, Australia, and Asia.
Founder-led
Hands-on across engineering, product, and the business itself.
Full stack
Engineering, product, AI, automation, and growth under one roof.
Experience
Founder & Principal Engineer
XataTech
2024 — Present
  • Founded a studio delivering AI, software, and operational systems for SMEs.
  • Lead engagements end to end: discovery, architecture, build, and rollout.
  • Ship AI assistants, automations, and custom software that teams adopt and keep.
Product Engineer · Technical Lead
Independent / Client engagements
2016 — 2024
  • Designed and built full-stack products for teams across the US, Europe, Australia, and Asia.
  • Connected CRM, sales, ops, and data systems to remove manual, error-prone work.
  • Provided senior technical direction to founders and small engineering teams.
Stack
AI
CodexClaude CodeAI-native developmentAgentsAutomation
Languages
TypeScriptJavaScriptSQLPython
Frontend
Next.jsReactAstroTailwind
Backend
NodePostgresRESTServerless
Cloud
AWS ecosystemContainersCI/CD
Practice
Solution architectureProduct designTechnical leadership
Approach
01
Built to be kept
I ship software teams actually adopt — systems that survive contact with production, not demos that stall after the launch.
02
AI where it pays off
Automation placed where it removes real, repeated work — not bolted on where it only adds moving parts to maintain.
03
End to end
Hands-on from architecture to shipped product — engineering, product, and the business decisions around them, under one roof.
Contact
Let's build something that lasts.

Weighing AI, software, or operational systems? Tell me what's slowing the work down — I'm a good person to talk to early.